Brendan Eich is the co-founded of BAT and he also has co-founded the Mozilla project with Mitchell Baker 1998. their other co-founded is Brian Bondy who was involved with Mozilla and Evernote. I like the whole team in general, check them out.
learn more about the team from here: https://basicattentiontoken.org/about/
stronger the team and developers are the more confidence I gain in their vision and it is important to only invest in what you understand and believe in.
It cuts the middle man (google ad sense, or YouTube ad sense or whatever the fuck ever) and creates a User, advertiser and costumer triangle. this is revolution this oligarchy gained too long with little to know competition, we need a better system with more security and privacy and BAT offers exactly that.