They have incentivized the buying of this coin, because it cuts the exchange fees in half if you own it...
It's quite brilliant really and not only is it beneficial to hold to cut fees, it will also be a great investment.
I applaud Binance for coming up with this ingenius coin. And I am nothing but optimistic about it's future!
Strong growth as expected. BNB is where your cash should be at on binance right now while bitcoin is not performing.