8/8/24 :: VROCKSTAR :: 
CELH
buying aggressively ~$38 pre mkt, downside limited
-CELH is the corona of the energy drink market. get in... beach.
- BoA downgrades this thing at 52 week lows. now thinks it's worth $32 (from $60). thanks for the discount Jon.
- celh has now become my largest position even acknowledging we have a giant gap staring us in the face from early May (2023). I'm 6.5% size and should we close that gap, i'm taking the position to 10%.
- at pre mkt open ~37 stock trades 37x '24 PE and 27x '25. that's because you're growing 30% p.a.
- 3.5% fcf yield (expanding) and also likely growing in the high DD's call it 20+% minimally.
- no better consumer "staple" stock on the market that's going to offer you this kind of growth.
MNST is feeling the tidal wave of CELH taking their share (50% of energy drink growth is $CELH... not 50% of category, but 50% of incremental growth. that's yuge.)
lego.
lmk if u'd like to add to the thesis in the comment's/ DMs.
V
CELHbuying aggressively ~$38 pre mkt, downside limited
-
CELH is the corona of the energy drink market. get in... beach.- BoA downgrades this thing at 52 week lows. now thinks it's worth $32 (from $60). thanks for the discount Jon.
- celh has now become my largest position even acknowledging we have a giant gap staring us in the face from early May (2023). I'm 6.5% size and should we close that gap, i'm taking the position to 10%.
- at pre mkt open ~37 stock trades 37x '24 PE and 27x '25. that's because you're growing 30% p.a.
- 3.5% fcf yield (expanding) and also likely growing in the high DD's call it 20+% minimally.
- no better consumer "staple" stock on the market that's going to offer you this kind of growth.
MNST is feeling the tidal wave of CELH taking their share (50% of energy drink growth is $CELH... not 50% of category, but 50% of incremental growth. that's yuge.)lego.
lmk if u'd like to add to the thesis in the comment's/ DMs.
V
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