Clorox Company (The)
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CLX Clean-Up Rally

28
Clorox CLX is rebounding from the $117 swing low on rising volume.
Fibonacci measured from the Jul-’24 high ($171.37) to that low shows the 50 % retrace at $144.36.
A nine-wave corrective drop has completed, and the daily RSI crossover mirrors the two prior bottoms highlighted on the chart.

Confluence to the upside
  • Bullish RSI divergence off the 30-line
  • Price back above the 9-EMA ribbon: targets 23.6 % ($130.10), 38.2 % ($137.99), 50 % ($144.36)
  • 200-DMA ≈ $150 — often acts as a magnet once 50 % breaks


Street context
  • Consensus 12-mo target sits around $150–152 (FactSet), with the high at $165 and low at $130.
  • Short interest ≈ 3 % of float—no squeeze fuel, but little overhead supply until the $140s.
  • Next catalyst: FY-Q4 earnings – guidance indicates week of Jul 29 to Aug 2 (date TBD); options price an implied ±4 % move.


Trade Setup
  • Entry zone: $123–126
  • Primary target: $144 (50 % fib).
  • Secondary target: $149–150 200-DMA / analyst mean.
  • Invalidation: Daily close back below $118.


NOT FINANCIAL ADVICE! Always manage risk!

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