Estee Lauder Companies, Inc. (The)
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Is it time to accumulate EL ?

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EL has fallen more than 60% from its peak in Dec 2021. It's latest financial figures reveal a reduction in revenue and profitability. As a market leader in the personal care industry, it is also facing more and more small independent brands that continue to erode its market shares.

The chart shows it has reached a critical support level at 153.20 but I think it is likely to revisit the next support level at 126.23. Let's see how it goes in a few months time.
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Let the price falls to the 2019 low before deciding to accumulate
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Now it has come to the price I want ,may nibble some soon
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resistance at 159 price level proves to be too strong for it to break above so it will hoover around the support level at 126.23 price level for a while.....
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super negative corporate results with dividends slashed as well......market reacted strongly bringing it down to 20+%

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