Why Is GoPro A Bad Investment?

Well, I can't put my finger on it. This was a terrible investment choice last year and some how still looks like a bad investment choice. GoPro is a great company with a solid balance sheet. Cash is down from 128m to 36m. They have Long-term debt of around 35.7m, so not a huge amount for a company like this. I do however get the feeling that these action cams are easily replicated and there are a few European companies coming into the space. How long can GoPro keep its $500 price tag?

I am staying well clear with the anticipation of a drop to even $3 a share. I do hope I am wrong.