Fundamentals / Background: This company has financial difficulties and is not well-poised in this environment with depreciating value of inventory, and lots of it, with consumer strength weakining.
Technicals: Currently, Sell. Specific shorts at the 20DMA $72 range with a short add at $68. Additionally if the stock immediately rejects initiate short at break of $67-$68.
Short Stops around $73
This is pretty good short in general until it clears $73. Its fundamentals are still working against the stock, but we will be unbiased.
There is a short term mid-October bull bias if it clears the neckline at $69 or so, but shorts will likely be accumulating here.