Benefit from both online and covid recovery

2021年6月11日

During the covid time, online good ordering became mainstream. One think which striked me was restaurants often time used a different platforms when they handle in-restaurant order and online order. Thats why you could see a lot of different terminals sitting next to the restaurant kitchen...because they would have to install one per delivery services...plus the one they used in-house.
I often time ask myself would it be nice if all these could consolidate?
I found the answer when I went to Shake Shack last week... i was queuing up in front of their casher and I notice they promoting to their customer to use a web based ordering system which allowed you to skip the queue. I took a look and its actually the same app for their customer to order online.
I dig deeper and found that the system was actually by OLO a New York City-based B2B SaaS company that develops digital ordering and delivery programs for restaurants.
While the stock market has been battling since early 2021, traditional (recovery) vs transformational (new tech and everything online), how come we couldn't find the right investment target that catered both?
Apparently OLO is my pick.
I have entered into position since 39 and will take 10% as my cut loss point and strong hold.