Privacy is old news.Oother are at it zec is valued higher considering 21 million coins will be out soon. There is also the issue, as long as it is not a majority (crypto-)currency most user will be suspicious.
The only news right now was being added to a relevant korean exchange, but they were posting different/confusing dates for the exact time to start trading. It may be august 30. Historically hypes for being added to an exchange were already over and/or price in in many times once trading started