Alibaba Bleeds $100B in Market Value Amid Ruthless Delivery War — Can It Survive the Burn?

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Court: S.D. New York

Case: 1:20-cv-09568

🚚 $7B Subsidies, 80M Orders — But At What Cost?

Alibaba BABA matched its record with 80 million on-demand deliveries in a single day, leveraging Taobao Shangou and Ele.me in an escalating price war with Meituan and JD.com.
Daily active users on Taobao Shangou jumped 15% week-over-week to ~230 million.
To drive volume, Alibaba is committing ¥50 billion ($7B) in subsidies over the next year — giving away products like milk tea and crayfish to lure users into its instant commerce ecosystem.
The result: traditional walk-in retail froze under delivery demand, signaling a profound shift in Chinese consumer behavior.

📉 $100 Billion Wiped From Market Cap

Despite surging usage, BABA’s Hong Kong-listed shares have plunged 27% since March — nearly double the tech sector’s average.
Jefferies estimates Alibaba could post a ¥41B ($5.7B) loss in its food delivery segment over the next 12 months — equal to roughly one-third of its net income from the previous fiscal year.
Goldman Sachs, HSBC, and Franklin Templeton all raised profitability concerns amid market share–at-all-costs strategies.

🥊 Market Share vs. Margin

JD.com entered food delivery in February, sparking a full-scale arms race with aggressive discounting.
Meituan still leads with 65% of the market, while Ele.me holds 33% — leaving only 2% to the rest.
Analysts warn that without regulatory intervention, this price war could drag down the entire sector’s margins long-term.

⚖️ Also in Focus: $433.5M Ant IPO Lawsuit Resolved

Alibaba also recently closed a $433.5 million settlement with investors over claims it misled them on Ant Group’s regulatory risks ahead of the failed 2020 IPO.

📉 Timeline Recap:

📢 Were you a BABA shareholder impacted by the Ant Group IPO fallout?

📝 File your claim HERE.

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