Roblox Stock Hits 52-Week High After Report of Multi-Million Game Sales

July 15 - Roblox RBLX shares rose about 5% on Monday afternoon after a Bloomberg report spotlighted rising payouts for developers on the gaming platform.

According to the report, some creators are earning seven- and eight-figure sums from hit games. One title, Blue Lock: Rivals, was said to have sold for over $3 million after generating around $5 million in monthly in-game purchases.

The platform's growing developer economy, supported by nearly 100 million daily active users, has become a key part of Roblox's business model. Popular games boost engagement and drive in-app spending, from which the company earns a share.

Analysts say such headlines may encourage more developers to join, potentially creating a flywheel effect for user growth and monetization.

Roblox shares have seen 16 moves greater than 5% over the past year. The stock hit a new 52-week high at $111.8 and is up nearly 90% year-to-date. Investors are watching to see whether the latest momentum can be sustained amid broader volatility.

Is RBLX Stock a Buy Now?

Based on the one year price targets offered by 31 analysts, the average target price for Roblox Corp is $83.98 with a high estimate of $126.00 and a low estimate of $30.00. The average target implies a downside of -24.90% from the current price of $111.83.

Based on GuruFocus estimates, the estimated GF Value for Roblox Corp in one year is $85.20, suggesting a downside of -23.81% from the current price of $111.83. Gf value is Gurufocus' estimate of the fair value that the stock should be traded at. It is calculated based on the historical multiples the stock has traded at previously, as well as past business growth and the future estimates of the business' performance. For deeper insights, visit the forecast page.