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Digital bank TymeBank has launched its first credit card as part of a growing push to attract more middle-income customers.

The Visa credit card is being offered in partnership with RCS and is part of the bank’s intent to diversify its customer profile, said TymeBank chief executive Tauriq Keraan.

“The card has been in the pipeline for some time, but we thought long and hard about timing, particularly given the challenging consumer environment. That said, a credit card is a secure, convenient method of payment that can add value to your budget and lifestyle, provided it is used responsibly,” he said.

Keraan said TymeBank will ensure cardholders are armed with all the information they need to get the best out of their credit card while managing their debt.