Amazon.com Starts the New Year With an Uphill Struggle

Believe it or not, Amazon.com is little changed since July 2020. Now it faces an uphill struggle as a new year begins.

The first pattern jumping off the chart is the downward-sloping trendline that began shortly before Thanksgiving. AMZN steadily trending lower as the broader market hit new highs suggests investors have shifted away from the e-commerce giant in favor of new sectors.

Second, the decline followed a bearish reversal above $3,700. That’s near the earlier peak from the summer, resulting in a potential double-top reversal pattern.

Third, notice how prices previously bounced at the 200-day simple moving average (SMA). But in December buyers were less eager to defend that line.

Finally, AMZN declined after its last two quarterly reports. (Both featured top-line misses and weak guidance.) The fundamental story could also be less stellar in a post-Covid world, especially with AWS growth slowing and costs rising.

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