The coin also has good fundamentals. It's used to pay fees on the Exchange at a rather large discount. Binance is also buying the coins back. The Exchange is located in Japan which is a crypto friendly place. It's by far the easiest exchange to setup and use. It takes literally minutes. It has a simple to use interface -0.39% that could reach a broad audience. With regulation coming down in many countries I could see users seeking refuge on Binance.
A final thought... When markets pull back it makes you think about the coins you chose and their underlying value. There is a lot of speculation on what might be built, or how useful something might become. This coin is being used today.