CELSIUS Set to Expand to France

CELSIUS Holdings, Inc. (Nasdaq: CELH) embarks on an exciting new chapter as it announces its plans to extend its reach to France, a move poised to reshape the energy drink landscape. With its signature CELSIUS® energy drinks primed to captivate French consumers, CELSIUS Holdings sets the stage for accelerated growth and market dominance in one of Europe's key markets.

Strategic Expansion Blueprint:
Fuelled by a commitment to delivering refreshing and invigorating beverages to consumers worldwide, CELSIUS Holdings (CELH) unveils its strategic roadmap for expansion into France. Spearheaded by Tony Guilfoyle, Chief Commercial Officer, CELSIUS Holdings (CELH) anticipates a phased rollout commencing in the fourth quarter of 2024, with ambitious plans to scale up distribution throughout France by 2025. This strategic foray into the French market marks a pivotal moment for CELSIUS Holdings as it continues to solidify its position as a global leader in the energy drink sector.

Key Partnerships for Success:
CELSIUS Holdings (CELH) solidifies its foothold in France through a strategic partnership with Suntory Beverage & Food France, a move designed to leverage Suntory's extensive distribution network and industry expertise. Building on the success of previous collaborations in the UK and Irish markets, CELSIUS Holdings and Suntory Beverage & Food Europe CEO, Pierre Decroix, anticipate a groundbreaking entry into the French energy drink market. With a shared vision for innovation and consumer satisfaction, CELSIUS Holdings and Suntory forge ahead with confidence, poised to disrupt and elevate the energy drink experience for French consumers.

Fulfilling Growth Potential:
The expansion into France represents a significant growth opportunity for CELSIUS Holdings (CELH), as it seeks to capitalize on the burgeoning demand for premium energy beverages in the region. With a robust portfolio of products and a track record of success in diverse markets, CELSIUS Holdings (CELH) is well-positioned to meet the evolving needs and preferences of French consumers. By aligning with strategic partners and leveraging its proven formula for success, CELSIUS Holdings aims to carve out a prominent niche in the competitive French energy drink market, driving sustained growth and brand loyalty in the years to come.