Estee Lauder Companies, Inc. (The)
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EL jumps on analyst upgrade LONG

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EL like ULTA was beaten down in covid times. It jumped in 2021 and fell in 2022 and 2023.

2024 might be the year they thrive again. On the weekly chart, EL is back to the support of

its levels of 2018. With an analyst upgrade coming from Bank of America it is now getting a

bit of attention. Trend strength and relative strength were down. I see this as a good entry

for a new long position in EL while also looking at ULTA. Targets are the fib zone and a

correction / consolidation area on the downtrend so 200 and 250. Now is the time to invest

in female beauty.....
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