ELF sells quality cosmetics for less than the better known brands. I've ask a few women about ELF brand and they seem to love this company. I'm just a guy, but when I hear this kind of enthusiasm for a company I never heard, I had to check it out.
The chart looks compelling and has given us a buy signal on Jan 7th. They beat estimates last quarter and I believe they are going to do that again on 2/5.
e.l.f. Beauty, Inc. is a holding company, which engages in the provision of inclusive, accessible, clean, vegan and cruelty free cosmetics and skin care products. The company focuses on the e-commerce, national retailers and international business channels. Its brands include elf, elf skin, WELL People and KEYS soulcare. The company was founded in 2004 and is headquartered in Oakland, CA.
This is not investment advice, I'm just a village idiot that likes to think out loud.
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