After premium products drove down comparable sales in the first seven weeks, Jack in the Box, in the middle of the first quarter of the current financial year has shifted to a more value-based approach. The new strategy, which will continue for the remainder of the year, arrested the slide in comp sales with minimal or no impact on the gross margin. This weeks earnings could bring a nice surprise and jump in price.
Company Description Jack in the Box, Inc. engages in operating and franchising a chain of quick-service and fast-casual restaurants. It operates through the Jack in the Box Restaurant segments. The Jack in the Box Restaurant segment offers a broad selection of distinctive products including burgers like Jumbo Jack burgers, and product lines such as Buttery Jack burgers including the Brunchfast menu.