PEP opportunity as a long-term buy-and-hold and swing

tl;dr Pepsico Inc (PEP) is significantly undervalued as a long-term buy-and-hold stock and also has swing potential.

Downside:

• "Boomer" dividend stock
  
• Competition across key businesses (Frito Lay, Quaker Foods, and Pepsi Beverage)
  
• Seeking Alpha's authors and quants are neutral
  

Upside:

• Dividend Aristocrat (paid and increased their base dividend every year for 25+ years)
  
• Net revenue and operating profit have increased consistently from 2018-2020 (page 58)*
  
• TipRanks 8 Analysts put median price at $152.50, about 15% higher than $133.05 close on Fri Mar-12, 2021
  

*Sourced from Pepsico's 10-K for fiscal year ending Dec-26, 2020.

Technicals:

• $133.05 close on Fri Mar-12, 2021 is below the 200 unit SMA of $136.70
  
• RSI below 60 for majority of the last 4 weeks
  
• MACD histograms between -0.1 and +0.4 for the last week of trading, appears to be at "support"
  

Conclusion
Pepsico is trading at a ~10% discount to recently-observed highs in the $145 to $148 range (December 2020) and ~15% discount to median Analyst price target of $152.50. Price trend has found support around $133. This is a good opportunity to pick up a Dividend Aristocrat that will also appreciate as a swing trade.