PetMed Express, Inc. ( PETS ) has faced a challenging couple of years, with the stock price declining from a high of approximately $50 to penny-stock territory under $5. The company has struggled with customer acquisition due to intense competition. While challenges persist, there appears to be potential for a rebound.

On April 29th, Sandra Campos was named the new CEO. Sandra Campos is a Board Member, 3x CEO, 2x entrepreneur, and advisor in retail, CPG, and technology. Throughout her career as a consumer focused operator, she has built global lifestyle brands and has been instrumental in turnarounds, digital transformations, innovations, and international expansion (CNBC Profile).

Additionally, the company has tried to maintain shareholder equity, while minimizing its use of debt.
- Shares outstanding = 4.34% increase since 2021
- Debt = Issued $1.5 million in debt in 2024. No previous debt

Some other positive factors to consider
- Annual revenues are up from 2022 & 2023. Down compared to 2021.
- Price/Book = 0.91 (Trading at less than book value), sector median is 2.59, which is a -65% difference)
- Recent large insider buying

At the time of posting this idea, the stock is up approximately 34% on the day, based on the recent positive earnings report, with a surprise earnings beat of 300%.
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