Purple Innovation | PRPL | Long at $0.93

12月16日

Purple Innovation / Mattress PRPL is facing a Nasdaq delisting if it can't stay above $1 by early 2025. However, a positive move up (from a technical analysis perspective) may be brewing. My historical simple moving average lines are approaching the price, which more often than not means a future price jump. But the question is, will it occur before the scheduled delisting?

Google Trends shows the largest spike in the search for "Purple Mattress" occurred between June to December 2024. The CEO of PRPL bought 203k worth of shares around this initial spike. The company is not expected to be profitable for some time, but I am more interested in the short-term move here vs the strength of the company, long-term. So, while this is a "risky" play, especially with the approaching Nasdaq delisting, it's interesting from a technical analysis end. At $0.93, PRPL is in a personal buy zone through January 2025.

Target #1 = $1.14
Target #2 = $1.30
Target #3 = $1.50
Target #4 = $1.63