TUI stock can be considered contrarian

Recent Performance: TUI's share price has been volatile, especially due to the COVID-19 pandemic. While the stock has recovered somewhat, it still hasn't reached its pre-pandemic levels. This underperformance relative to the broader market can make it a contrarian pick.

Industry Sentiment: The travel and tourism industry, which TUI is a major player in, has faced significant challenges in recent years. Negative sentiment surrounding the industry can lead to a pessimistic outlook on TUI stock, making it a contrarian choice for investors who believe in the long-term recovery of the sector.  

Valuation: Some analysts argue that TUI's current valuation may be undervalued, especially considering its strong brand, diversified business model, and potential for growth. If the market sentiment towards the company improves, the stock price could rise significantly.

Potential for Recovery: As the global economy recovers from the pandemic and travel restrictions ease, TUI is well-positioned to benefit from increased demand for leisure travel. This potential for recovery can make the stock an attractive contrarian investment for those who believe in the long-term prospects of the company.