BFB Idea is simple: Long position from the current price ($71.1) (you can w8 to close higher than 71) Stop - $70.3 (-1% risk) Profit - 3 takes: 1st take $73 (2.8% upside) 2nd take $77 (8.3% upside) 3rd take $82 (14.7% upside) Profit/Risk - from 2.8 to 14.7