Not So Little Brother ?

BROS +3.85%on 05/06/24 is a powerful contender for Starbucks customers. Living in southern California, I've started seeing DutchBros popping up around town (are they any good?). One thing for sure they've gotten right is their amplified focus on delivering the best customer experience. One thing that the SBUX Starbucks former CEO Howard Schultz asked his former company to refocus on. It's so good that Tiktokers started making videos poking fun at the friendly nature of the Dutchbros employees.

With all of that being said, it's working for them and very well. They've opened 159 new shops in 2023, and according to Placer.AI, "While the growth of Starbucks' foot traffic has been shrinking since last year, Dutch Bros' growth in traffic has been accelerating." also, Earnest Analytics reports, Dutch Bros. accounted for 6% of U.S. consumer spending on coffee and other premium drinks. Up from 4% at the end of 2020. Last year's revenue was up about 31%


This is my Strategy:

Using Bollinger Bands and Fibonacci Retracement, we see increased trade volume and volatility as the price rises above the SMA and towards the upper band. The price is currently $28.34. We can expect it to reach a price target of $31.16 (test strategy here) before retracement or reversal, as the shares may be near overbought status.

This will give us a $2.82 profit per share. If sold

Enter at price targets: $27.33 (low) and $29.92 (max)

Hold for the price to cross $32.90 for uptrend confirmation.
(FYI, analyst target maintains $33.00/share)


It is one of my favorite stocks, and I'll watch its performance closely this year.