WHY MICROSTRATEGY ISN’T SWEATING THE CRYPTO CRASH

WHY MICROSTRATEGY ISN’T SWEATING THE CRYPTO CRASH — $60M IN UNREALIZED GAINS TELLS THE STORY

MicroStrategy’s investment in Bitcoin has resulted in $60 million in unrealized gains despite the cryptocurrency’s volatile market and a significant drop in value this year.
The company has maintained a resolute Bitcoin HODL strategy, even acquiring more of the cryptocurrency when opportunities arose, leading to an asset appreciation of over $1 billion in total.
Amid signs of market stabilization and against conventional wisdom, MicroStrategy is considering raising additional capital for further Bitcoin investments, reinforcing its daring approach to long-term financial strategy.
MicroStrategy’s daring venture into Bitcoin investment is proving worthwhile, with about $60 million in unrealized gains despite the market’s downturn this year. The company, helmed by CEO Michael Saylor, holds about 152,000 bitcoins acquired at a cost of $4.52 billion as of June 28, 2023. Amid a crypto bear market and erratic fluctuations, the firm’s tenacity to hold on to its Bitcoin assets highlights a fearless approach to long-term investment.