ELF stock is a buy now

E.l.f. Beauty stock has dropped 21% this year and is down 48% from its record high of $218 in June. Despite this, Wall Street analysts remain optimistic about the company's growth.

TD Cowen analyst Oliver Chen lowered the price target from $235 to $150 but maintained a "Buy" rating. Chen attributes the stock's decline to lower-than-expected guidance for Q2 sales and EBITDA margin. E.l.f.’s affordable cosmetics, especially popular among younger consumers, benefit from a strong social media marketing strategy.

First-quarter revenue for fiscal 2025 reached $324.5 million.
Most analysts still rate the stock as a "Buy," including Canaccord Genuity’s Susan Anderson, who set a $250 price target. The company also approved a $500 million stock buyback program.

Long story short: the price entered the accumulation zone. Good buy for a mid-term /long-term.