(ENS) ethereum name service

Price at line, is it an indication of too high, I think so. Also, the price of ENS is kind of expensive if you ask me. I've promoted the aspect of ENS and do feel strongly about the concept as being innovative and creative still the price of Ethereum Name Service is around $160. Does the price of ENS peg to Ethereum like an NFT? I hope not and if so the price for a domain is going to get increasingly expensive. To buy ENS domains you need to pay in ETH. That's fine, that's the point of defi anyway, right. Why isn't the price of ENS something more like $100? I'm not fascinated by the aspect of yearly fees to own an ENS domain name. Why is the ENS user domain purchase not lifetime?