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Jumia $JMIA | What is it and should you buy it?

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Good afternoon Tradingview, today I will offer a complete breakdown offering both technical and fundamental points of view. If you have something to add, source that info please.

FUN FACT: Andre Iguodala, an NBA player on the Golden State Warriors, has a spot on the eight-member supervisory board!

Table of Contents:
Introduction to JMIA
Company Numbers - NEVER made a profit
Recent Headlines - What's the hype about?
Recent Trade Activity
Fundamental Standpoint
Technical Standpoint

WHAT IS JUMIA?
Jumia Technologies AG, which claims it is the top online shopping site in Nigeria, was founded in 2012 as 'Africa Internet Group' with the companies HQ in Berlin, Germany. Jumia sells items ranging from wall clocks to smartphones to clothing from brands like Zara and local designers like David Wej. Jumia also offers food delivery, travel booking, gaming, and other similar services. There's speculation that Jumia might also be involved with 5G distribution, making it a main player moving into this next decade.

JUMIA NUMBERS[B]
Employee count: 5,050
Debt-Equity Ratio: 0.06
Annual Sales: $180.1 million
Net Income: -$253,890,000
Return on Equity: -112.71%
Market Cap: $2.32 Billion
Should be worth 5 billion minimum or $70+ per share.

RECENT HEADLINES[B]
[B]Why's Jumia Soaring? -[B]After a full report was released from Citron calling Jumia "the generational buy", highlighting how COVID-19 pushed the need for e-commerce and digital payments on the African continent.

Jumia's "Jumia Games" Jumia's "Jumia Games" launched in five different countries for JumiaPay users. "Jumia Games" seems to have been a HUGE play for Jumia, bringing the stock up 299% since Oct. 1st. Considering this move it seems that investors truly like the shift that Jumia has made although it still hasn't proven profitable.

[B]JUMIA INSTITUTIONAL TRADE ACTIVITY[B]
Institutional Ownership 15.26 %
Total Shares Outstanding (millions) 157
Total Value of Holdings (millions) $592
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Increased Positions: 69 Holders 10,491,340 Shares
Decreased Positions: 31 Holders 5,527,785 Shares
Held Positions: 11 Holders 7,910,727 Shares
Total Institutional Shares 111 Holders 23,929,852 Shares
-
New Positions: 42 Holders 8,438,995 Shares
Sold Out Positions: 15 503,734

FUNDAMENTAL STANDPOINT[B]
From a fundamental standpoint, we need to consider a few things... I'm more of a technical trader so please add anything you feel is necessary.
- Jumia is not profitable, yet.
- Debt/Equity is sitting at .06, stating the company uses $.06 in debt for every dollar they have. This is can confirm that Jumia doesn't overleverage debt/equity.

TECHNICAL STANDPOINT[B]
Charted on the 1W timeframe, we can see a clear breakout from $28.28 (monthly level). It's not perfect but I was able to recognize an inverse head and shoulders on the weekly. On the technical side of things, we are bullish but I'd like to see a few things before we declare entry (if you missed it already). I'd like to see the price come down and retest $28.28 and/or $31.7 as support, we can confirm this with a retest and close above on the daily timeframe. At the end of the day, this could be a hidden gem waiting to pop.

DISCLAIMER: JMIA HAS NEVER MADE A PROFIT! JMIA has potential but still faces many risks including political instability, underdeveloped logistic structure, and has a net income of -$253,890,000.

-DCJ-