Not everyone is talking about bitcoin yet so there is a lot of players still to enter the market. I'm from Ireland and I have not heard it mentioned once in the news. I have heard it in the past but irish news sources are so far behind the times that when I do here them talking about it, I will be very cautious.
Also I was looking at Google trends and the number of searches for bitcoin is not as high yet as previously in 2013. It will definitely set a new all time high this time around.