PTON meets competition in a time of struggle.
The bullish narrative is PTON will be benefiting from the stay at home trend and the recent shut downs of gyms and other institutions on a global scale.
BUT
With a potential recession on the horizon, selling $2k bikes with a $39 a month subscription might not be the best business model.
CNBC
https://www.cnbc.com/2020/03/11/apple-iphone-app-codenamed-seymour-will-offer-workout-videos.html
Citron Research "report"
https://citronresearch.com/wp-content/uploads/2020/03/Citron-Updates-Peloton.pdf
'CR' Price Target 5$
- Apple is working on an app with fitness videos, codenamed Project Seymour.
- Elite fitness instructor Jay Blahnik is running the project internally, according to a person familiar.
- The guided workouts range from cycling to yoga.
The bullish narrative is PTON will be benefiting from the stay at home trend and the recent shut downs of gyms and other institutions on a global scale.
BUT
With a potential recession on the horizon, selling $2k bikes with a $39 a month subscription might not be the best business model.
CNBC
https://www.cnbc.com/2020/03/11/apple-iphone-app-codenamed-seymour-will-offer-workout-videos.html
Citron Research "report"
https://citronresearch.com/wp-content/uploads/2020/03/Citron-Updates-Peloton.pdf
'CR' Price Target 5$